1. Product USP and Creative Strategy

Himanshu identified an opportunity to move beyond generic product advertisements and communicate the specific reasons customers might choose Blue Tea’s products.

The creative strategy focused on product USPs, relevant consumer interests, stronger hooks, and clearer product positioning.

2. Full-Funnel Remarketing

He worked on a more structured remarketing approach covering website visitors, product viewers, add-to-cart audiences, checkout abandoners, and previous customers.

The objective was to communicate more appropriately with potential customers according to their stage in the purchase journey.

3. Promotional Campaigns

The Tea Day campaign became an early milestone, generating more than ₹30,000 in single-day sales at approximately 5.5X ROAS.

This provided an opportunity to evaluate the role of promotional messaging and creative strategy in converting interested customers.

4. Shark Tank India Creative Strategy

Himanshu explored the brand’s Shark Tank India appearance as a creative asset, using founder-led storytelling to introduce a different narrative into its advertising.

The approach connected the founders, the brand’s story, and its products, providing an alternative to standard product-focused advertisements.

5. Continuous Campaign Optimisation

He worked on campaign management, creative testing, remarketing, audience strategy, and performance analysis to identify opportunities for improving the account’s results.

6. SEO and Organic Visibility

Beyond paid advertising, Himanshu also worked on SEO initiatives, including keyword research, on-page optimisation, content optimisation, internal linking, and technical SEO opportunities.

The objective was to support organic search visibility alongside paid acquisition.